Foodiz- Empowering an early-stage startup with the right decisions to lead the B2B Digital Canteen sector

Client Overview

Foodiz is a Brussels-based start-up & was Belgium’s first online food market for companies, revolutionizing corporate catering by “digitizing the canteen” with a focus on healthy & sustainable options.

Instead of relying on traditional restaurants, Foodiz introduced its own Dark Kitchen concept, where everything is prepared in their own kitchens using diverse cooking styles. Exclusively focused on delivery, Foodiz eliminates the need for dine-in facilities. Orders are freshly prepared as they come in through the platform, ensuring a seamless & efficient service.

The Foodiz ecosystem includes a digital canteen for employees & a catering service for meetings & events. 💚

The Challenge

Foodiz approached us with the challenge of optimizing their internal operations.

They needed Nightborn to develop efficient tools for managing orders, alongside creating web & mobile applications for their digital canteen.

Our Solutions

To meet Foodiz’s needs, we created a comprehensive digital solution that streamlined their operations while enhancing their customer-facing platforms.

Key aspects of our solution included:

• API Development
  We initially built an API using C# & .NET, which served Foodiz effectively for two years. As the platform scaled, we transitioned to Golang to create a more robust & scalable backend.
• Web & Mobile Applications
  • For the web app, we utilized React, known for its efficiency & flexibility.
  • For the mobile app, we leveraged Capacitor, built on React, to deliver a consistent, cross-platform experience.
• Back-Office System
  A powerful Back-Office tool was developed using React, enabling Foodiz to efficiently manage orders, streamline operations & optimize internal workflows.
• TailwindCSS for UI/UX
  To enhance the user interface, we used TailwindCSS, allowing us to rapidly build a visually engaging and responsive design aligned with Foodiz’s brand.
• Data Analytics & Marketing Automation
  By integrating Segment & Klaviyo, we enabled Foodiz to gather user insights & automate targeted email campaigns, enhancing customer engagement.
• App Performance Monitoring
  Sentry was integrated for real-time error tracking, ensuring a stable & reliable user experience.

Results & Impact

Our collaboration with Foodiz resulted in a seamless integration of operational tools & customer-facing applications, significantly enhancing their efficiency & scalability.

• The transition to Golang improved platform scalability, supporting Foodiz’s rapid growth.
• The combination of React & TailwindCSS enhanced the user experience, leading to increased customer satisfaction.
• Integrating Segment & Klaviyo allowed Foodiz to optimize their marketing strategies, resulting in better customer retention.
• The use of Sentry ensured proactive monitoring, delivering a stable & reliable app experience.

Why Foodiz Chooses Nightborn

Foodiz continues to choose Nightborn because we’re always accessible, fast, & flexible, just like an in-house team.

We focus on long-term growth with scalable, innovative solutions tailored to their needs. Our no-bullshit approach ensures that we deliver exactly what we promise, every single time.

Throughout the journey, significant progress has been made, implementing numerous updates & features. We're immensely grateful for this long-term partnership & eagerly look forward to many more fruitful years. We're delighted to see our partners rocking the online food market 🤘

Client Testimonial

"To be honest, they’re just amazing. We can define our partnership as ‘super friendly’. We discuss with each other all the time. They challenge us & we challenge them, always in a good atmosphere! Nightborn has some really talented people on the team, always flexible & available. The client is always king! When they accept a project, they’ll give it their all. Personally, I think that’s their best quality. So yeah, we’re super happy with them. We’ll never change & we’re sticking with them because they’re doing an awesome job."
— Thibault Vanhaelen, CEO & Co-Founder at Foodiz

(This testimonial came from an interview we had with Thibault in July 2022. We’re proud to still call them our client (and friends), showcasing our commitment to long-term partnerships. 😉)

💡 Want to learn more about the journey behind Foodiz?

Hear directly from Thibault Vanhaelen, CEO & Co-Founder, in this insightful interview: Read more.